Introducing Our Official Apparel Logo!

Meet our new official, Embrace your fear®️ logo. One thing I realized from reading Steve Jobs autobiography by Walter Isaacson is that giving the task of creating a logo to a artist is freedom for that artist to create art. You give the creator a feel of what your brand is about and with his own imagination and thought process, he brings it to life.

Our new logo captures the feel and character of what we are trying to accomplish. It’s bold, adventurous, yet simple. EMB and RACE are stacked on top of each other with a slashed scar connecting them both. Symbolizing we are all scarred one way or another, but Embracing our fears heals those scars by bringing your world closer to the light.

“The wound is the place where the Light enters you.” - Rumi

Our icon logo is a circle with a scar slashing across the middle. The scar to me represents all of us. We all have our scars, some visible, some hidden inside of us. But we are all trying to make a impact on our lives and get ahead.

The Circle to me represents the cycle of life. Everyone is going threw a cycle. Whether it’s a negative one, or a positive one. The moment we wake up we have the ability to create a cycle around us. It’s our decisions that allow us to better our cycle for better, or for worse.

As you can all tell, we have always been a apparel lifestyle brand that represents more then just what you wear. Not just any message. A message of hope. Hope that you too can create a life you want. We don’t think basic, we think outside the box.

Logo created by: @sunnysideupprint