The brand turning the darkness into light.

Embrace your fear was started by me, William James Mercer. Now, let me tell you a little bit about myself. I was born and raised in Los Angeles, California. I came from a lower middle class family. Growing up, I was always a big dreamer. I used to put music on and pretend I was in a big concert on stage singing the songs of Linkin Park, rest in peace Chester. Although I did get into a lot of trouble growing up, I stared hanging out with the wrong crowd, I couldn't be held down. I was a rebel without a cause. I mean that, literally. No future goals, no future plans. I was just a moving train without a destination. Now, lets get to EYF.

EYF was created to help you Embrace your fear. It was meant to inspire you to do anything you put your mind too. All you have to do is let go of fear completely and work hard for what you want. It's meant to change your mind and expand it. Its meant to make you think differently and not believe everything you are told, to make your own judgments and find things out for yourselves.

The whole point of this brand has so many meanings, but all positive. Although, let me just say, the most import thing that matters to me is when you look down and see Embrace your fear. You never let feat hold you back.